TEMPLATE PLUSES:
Low price.
There are free themes, but they are often not supported by developers. Most ready-made templates cost from 30 to 100 dollars.
Easy to use.
Even a person far from programming can figure out the settings for a purchased theme. However, in order to make her look professional, it’s better to contact a web specialist anyway.
Development in a short time.
A ready-made template saves from additional time costs, which could be spent on coding and design. All you need is to carefully configure the theme and check it carefully before launching.
Ready site vision.
During the selection of the template, you choose the appearance of the future site. This also saves time, because in many cases the designer works through a lot of ideas before finding the right one.
MINUSES TEMPLATES:
Documentation.
Not rarely come across templates without documentation, which is difficult to understand.
Template updates.
Basically, templates, after updating, cease to function as before. That’s because along with the template you need to update some modules. Sometimes, the module support is stopped, and you will need the services of a specialist to solve the problem.
Non-flexible coding of elements.
Templates are designed specifically for a specific purpose, so many elements are not subject to change. There are also universal templates (the next item).
Optimization.
Universal templates have an excessive amount of code, and this slows down the site. As a result, it is very difficult to optimize.
Originality.
Typically, patterns are similar to each other, so to impress consumers through originality will not work.