IronLab — fitness club website

A presentation website for the Iron Lab Gym fitness club

Presenting a fitness club online

Iron Lab Gym introduces a fitness club through its training environment, coaching team and membership options. The opening section uses large visuals and an invitation to try a session. Further sections describe the club and what it offers.

A visual introduction

Gym photographs, video and a coaches section let visitors explore the club before attending. Team information accompanies the presentation of the training space. The gallery and links to further materials complement the written description.

From interest to an enquiry

The membership section presents attendance options, while Try buttons repeat the main call to action. Social links and contact elements provide additional ways to get in touch. This case concerns the club presentation and enquiry journey, without assuming online payments or a member account.

Technology stack

Technologies used to build this project.

All technologies
  • Customer: IronLab
  • Category: Full-Stack Development
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Website development stages

A typical process for a service website, company website or landing page. The scope follows the brief; the particular work for this project is described above.

  • ABVV website work step - Brief and structure

    Brief and structure

    Define the audience, enquiry goals, sections and required content.

  • ABVV website work step - Prototypes and design

    Prototypes and design

    Agree on page blocks, navigation and information presentation. Client or partner materials become the starting point when supplied.

  • ABVV website work step - Frontend and functionality

    Frontend and functionality

    Implement responsive pages, content management, forms and the modules included in the brief.

  • ABVV website work step - Content and checks

    Content and checks

    Review copy, links, languages and key journeys, and prepare headings and metadata.

  • ABVV website work step - Publication

    Publication

    Agree on deployment, access and how the website will be maintained.