Brief and structure
Define the audience, enquiry goals, sections and required content.
Iron Lab Gym introduces a fitness club through its training environment, coaching team and membership options. The opening section uses large visuals and an invitation to try a session. Further sections describe the club and what it offers.
Gym photographs, video and a coaches section let visitors explore the club before attending. Team information accompanies the presentation of the training space. The gallery and links to further materials complement the written description.
The membership section presents attendance options, while Try buttons repeat the main call to action. Social links and contact elements provide additional ways to get in touch. This case concerns the club presentation and enquiry journey, without assuming online payments or a member account.
A typical process for a service website, company website or landing page. The scope follows the brief; the particular work for this project is described above.
Define the audience, enquiry goals, sections and required content.
Agree on page blocks, navigation and information presentation. Client or partner materials become the starting point when supplied.
Implement responsive pages, content management, forms and the modules included in the brief.
Review copy, links, languages and key journeys, and prepare headings and metadata.
Agree on deployment, access and how the website will be maintained.