Zhorishky — Beeswax Candle Store Development

An online store that conveys the character of handmade products

Zhorishky is a Ukrainian brand of sculptural candles made from natural beeswax. Its website needs to communicate texture, shape and atmosphere while giving customers a clear route to ordering. The store combines an expressive brand presentation with a practical catalogue, from small walnut-shaped candles to flowers, decorative houses and other sculptural designs.

Visual direction and store structure

A warm cream palette, dark contrasting accents, large product photographs and expressive typography reflect the brand's home-centred identity. The main navigation separates the catalogue, brand story, blog, frequently asked questions and contact information. Visitors can go straight to shopping or learn about the material and the workshop's approach first.

Catalogue and themed discovery

Collections follow recognisable themes: nature, animals, home and stories, people and protective symbols, fruits and treats. The catalogue offers price, category, theme and availability filters, sorting and several product display modes. Dedicated collection pages narrow the choice without requiring shoppers to browse the whole range. Product imagery, prices and discounts are visible directly in the grid.

Product pages with useful details

Each product page combines an image gallery, short description, price, SKU, categories, tags and quantity selection. Products with variants provide a colour selector. Longer descriptions explain the form, material and use of each candle, with separate tabs for additional information and reviews. Wishlists, related products and recently viewed items support continued discovery. The cart and customer profile complete the ordering journey.

Technology and content management

The store runs on WordPress and WooCommerce. PHP supports the CMS backend, while HTML, CSS, JavaScript and jQuery provide layout and interactive behaviour. The pages use Elementor alongside product variation and wishlist functionality. The setup brings product management, information pages and editorial publishing into one content environment.

Content around the product

The blog covers choosing candles, beeswax and everyday rituals at home. A dedicated brand page adds the story of handmade production. Categories, product pages, thematic tags and articles create connected paths through the website: a visitor can find an explanation and continue to relevant products. This gives search engines distinct, useful pages for different visitor intents without repeating a single promotional description everywhere.

What this project demonstrates

Zhorishky shows how an independent maker's expressive presentation can work together with the practical functions of an online store. The gallery presents real catalogue, product, brand and blog pages. We approach similar needs through website and online store development. For a different product discovery model, explore the Pulsar case.